To acquire and retain a loyal base of customers, companies must demonstrate a deep understanding of what’s important to people so they can develop products, services and experiences with the greatest potential for marketplace success.
Join us on September 28, 2017 at The National Building Museum to explore how Design Thinking, also known as “human-centered design,” is enabling leading companies to surface breakthrough ideas that keep their brands top-of-mind with consumers.
As a passionate practitioner and evangelist for the power and potential of design thinking to build exceptional brand experiences, Kelly Chmielewski, Founder and CEO of the Possibility Shop and former VP of the PBS Creative Lab, will share real-world case studies and walk us through some design thinking “how to’s.” You’ll leave inspired and ready to experiment with Design Thinking in your own organization.
Where: National Building Museum, 401 F Street, NW WDC 20001
When: Thursday, September 28, 2017
Time: 8:30AM networking and coffee, 9:00AM-10:30AM presentation