Proof Strategies Supports Access to Reproductive Healthcare

By Mimi Carter, SVP & GM, and Bruce MacLellan, CEO An urgent conversation in the United States has been underway since news broke about the leaked Supreme Court draft opinion that would overturn Roe v. Wade. For the last 50 years, the law has ensured access to abortion as a federal constitutional right. United States […]

Amplifying Voices to Enact Meaningful Change: Nonprofit Leaders Share Case Studies in Purpose-driven Communications

The communications world is rapidly changing and with those changes comes a shift in audience expectations. Not only must communicators adjust to the increasingly digitized landscape, but societal changes and social movements are highlighting the urgent need for transparency and measurable impact.  The ongoing Black Lives Matter movement and the COVD-19 pandemic are drastically changing […]

How to Put Equity in Action: Lessons in Diversity from Marketing Leaders

Authentic storytelling happens when the right people are at the table to discuss how to accurately and fairly represent diverse audiences. As our world and societal norms evolve, the importance of inclusive marketing becomes more apparent and raises questions like “What does authentic marketing look like?” and “Where can communicators begin on their pursuit of […]

Questions to Consider When Building Your Purpose-driven Communications Plan

Ed recently joined nonprofit marketing leaders for a discussion on the building blocks of an effective, purpose-driven communications plan. View the conversation and download resources from the DC Communicators event here.  Image from the Bill & Melinda Gates Foundation Grand Challenge campaign The communications industry is undergoing significant changes driven by an ongoing pandemic, renewed […]

“You Didn’t Mean Not To…”

In a recent blog post on antiracism and social change, we talked about a reference to Martin Luther King’s famous Letter from Birmingham Jail, in which he states we are at the fourth step, direct action, because “racial injustice engulfs this community.”    And then, like now, racial injustice still engulfs this community, whether we choose […]

RBG Said it Best When She Asked: “Who were ‘we the people’ in 1787?”

“Think back to 1787. Who were ‘we the people’? … They certainly weren’t women … they surely weren’t people held in human bondage. The genius of our Constitution is that over now more than 200 sometimes turbulent years that ‘we’ has expanded and expanded.” This is Ruth Bader Ginsberg, in a 2006 interview. And it […]

Augmented Reality is the New Reality: How AR is Changing the User Experience

The emotional connections we make with the brands we love are strong and undeniable. Why does the streetwear community impatiently await the next Supreme drop or the latest shoe collab? People are passionate about the brands that they choose to both support and sport.  Mediums like digital video, streaming services, and social media have demonstrated […]

How To Media Monitor During a Crisis: The Curious Case of Gotham City

As brands grapple with a shifting media landscape in the face of a global pandemic, Proof Strategies provides a quick go-to guide on how to ramp up media monitoring efforts to remain proactive and thoughtful in the face of a crisis. Are you wondering how to tackle media monitoring during a crisis, like a Coronavirus […]

Why What We Do Matters

What if there was a way to add value to your work and see your clients recover from a global pandemic more swiftly? The proof is in the pudding.