Author: gpusa-admin

Why Earned Media Is Relationship Building 101

In today’s rapidly changing news cycle, how do you develop high quality, lasting relationships with journalists? It can be helpful to think of creating meaningful relationships with journalists just as you would go about making a friend or forming a romantic relationship. Don’t worry I’m not suggesting an expensive wine and dine approach. At its … Continued

July Industry Trends Report

Summer is in full swing and the communications industry is as dynamic as ever.  From the largest global sporting event holding a firm grasp on public attention to the debate over which social media platform can give advertisers a better return on investment, Proof Strategies is here to break down the latest news and trends … Continued

#TechGirls Take Proof by Storm

For the second consecutive year, Proof Strategies was thrilled to partner with Synoptos to advance the rights of women and girls and promote STEM (science, technology, engineering and math) education! Our office hosted three incredibly accomplished young women from the State Department-sponsored TechGirls exchange program last week. The three teens: 15 year-old Joanna Kawwa from … Continued