Author: Proof Strategies

Meet Proof Analytics

Big data is often touted by agencies across industries as a cure-all to all advertising challenges,  but what does all that data really apply to? Big data is more than just a buzzword, and it turns out that data and analytics have applications within a variety of markets. For communications professionals, data can inform marketing … Continued

How Can You Report on Metrics Without Expensive Software?

Metrics are a critical part of measuring the impact of communications campaigns, and there are many tools out there designed to do just that. Nonetheless, you don’t need expensive metrics tools to measure the performance of your social content. Most platforms come equipped with native analytics tools that can help you make the most strategic … Continued

Why Metrics and Key Performance Indicators (KPIs) Matter in Public Relations

When developing a communications and PR plan at Environics, we organize our approach into three phases: preparation, implementation and measurement. All three stages are crucial to successfully executing a communications strategy, but it’s important to focus on the third phase: measurement. Without using metrics, it is nearly impossible to determine the success of your campaign–and … Continued

Public Relations: Even Presidents Need It

As a communications professional in Washington, D.C., it’s hard to watch the news and not find myself analyzing political events from the perspective of a communicator. Every press conference, every sound bite, or photo has a purpose – and the potential to shape public opinion. This marriage between policy and public relations reminds me that … Continued

What is the Best Approach to Crisis Communications?

Photo by Daniel Schwartz Photography When a crisis strikes what can you, as a communicator, do? Your first inclination may be to ignore the issue and hope it dissolves, or at least wait it out to see what happens. Given how quickly fires spread on social media, you may find yourself behind the problem before … Continued

How to Keep Winning in 2017

While 2016 was difficult for many, 2016, for our DC team here, was a banner year for the Washington, D.C. office of Proof Strategies. Throughout the past 12 months, we’ve achieved numerous wins as we continue to guide our clients toward reaching their communications and business goals. Our wins include both traditional and digital media, … Continued

Logo Love: How to Nail Your Visual Identity

Logos are among the most critical aspects of brand identity. They are how you are known in the world, and should be immediately recognizable to your audiences. When designing a logo, start by thinking about what you want to convey. Take some time to really nail down your brand voice, and to determine what feelings you are … Continued

Proof Strategies Supports Local Nonprofit’s Giving Tuesday Campaign

At Environics, we’re committed to giving back to our community. We are proud to live and work in the vibrant DMV area, and honored to support the organizations committed to improving the lives of its residents. One such organization is Inner City-Inner Child (ICIC), a DC-area nonprofit that provides disadvantaged children with early arts-integrated learning … Continued

On #GivingTuesday, We’re #GivingBack

At Environics, we believe in the power of giving back. That’s why, in honor of #GivingTuesday, we’re donating $20,000 of pro-bono communications and marketing work to two worthy Washington, D.C.-area non-profits. We’re seeking organizations that have a measurable impact in the community and that would benefit most from a donation of communications work. Does your organization … Continued

4 Steps to Influencer Activation

Last week we chatted about finding influencers who can help insert your mission, product, or service into relevant conversations online. Once you’ve found those target influencers — think 5-10 to start, not 50 — you’ve got to engage them in a way that captures their interest and solidifies their willingness to help you promote your … Continued

Peddling Influencers: How to Find Your Brandbassadors

In building your content marketing strategy, you’ve developed personas and dossiers and really “drilled down” to identify your target customers, right? (Sidebar: If you haven’t built your strategy yet, stop reading this and go here.) These target customers are the people most primed to hear your message and most ready to consider your brand’s proposition. … Continued

Advertising on Twitter: Promoted Tweets vs. Promoted Trends

Want to start advertising on Twitter? You have a couple of options. As more and more businesses and brands see the value of social media, Twitter has adjusted its advertising options to meet the increased demand. When logged into Twitter, you’re likely to see a Promoted Tweet within your Twitter feed. Most advertisers are familiar with … Continued

The Value of Social Media for Businesses

Many companies – even those that have embraced several components of digital marketing – are still wary of social media. And they’re missing out on everything from attracting top talent to acquiring new business. Social media is unlike any other form of marketing. It gives companies the ability to engage directly with customers and reach … Continued