How to Use ‘Design Thinking’ to Help Businesses Connect

As consultants, we help businesses overcome challenges and innovate beyond them. But there’s no “one size fits all” approach to every problem. That’s why we must always be empathetic to the experiences and perceptions of our clients, and their audience. Here’s how we can help clients excel at just that and form authentic relationships with the people behind the patrons.

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Telling a Story With Metrics: How Do You Explain Metrics to Stakeholders?

By now, you may already know: data is integral to understanding the success of a media campaign. However, what may come as a challenge is how to tell stakeholders the story behind the data. What might be clear to you is not always easily understood by those who are not involved in the day-to-day communications activities of your campaign. Communications professionals have to be prepared to analyze and interpret the numbers they are reporting on

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How Can You Report on Metrics Without Expensive Software?

Metrics are a critical part of measuring the impact of communications campaigns, and there are plenty of tools to analyze that data. Nonetheless, you don’t need expensive metrics tools to measure the performance of your social content. Most platforms come equipped with native analytics tools that can help you make the most strategic decisions for your clients or business.

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Tracey ErbacherComment
Your Comprehensive List of Upcoming Digital and Social Media Marketing Conferences in Washington, DC

Attending industry events is critical for staying abreast of new trends, best practices, and lessons learned.  Conferences are also essential opportunities to gain inspiration and connect with peers.We know it can be burdensome to find which of the myriad digital conferences in our area are worth attending. So we did the legwork for you. Enjoy!

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