Posts in Strategy
How to Use ‘Design Thinking’ to Help Businesses Connect

As consultants, we help businesses overcome challenges and innovate beyond them. But there’s no “one size fits all” approach to every problem. That’s why we must always be empathetic to the experiences and perceptions of our clients, and their audience. Here’s how we can help clients excel at just that and form authentic relationships with the people behind the patrons.

Read More
Telling a Story With Metrics: How Do You Explain Metrics to Stakeholders?

By now, you may already know: data is integral to understanding the success of a media campaign. However, what may come as a challenge is how to tell stakeholders the story behind the data. What might be clear to you is not always easily understood by those who are not involved in the day-to-day communications activities of your campaign. Communications professionals have to be prepared to analyze and interpret the numbers they are reporting on

Read More