Case Studies

Overview As the largest funder of secondary education in Africa, The Mastercard Foundation started t...

Proof reimagined the product marketing strategy in terms of global competence education.

Proof developed a proactive media outreach plan to increase FINCA’s profile.

Proof created a comprehensive earned and digital media strategy to launch Avoid the Spark.

Proof developed #HereForYou, a campaign which emphasized the role of the listener.

Within one week, Proof secured media placements for Altus, potentially reaching 25 million.

Proof analyzed Facebook metrics to identify the target audience and their interests.

As a result of Proof’s campaign, nearly every influencer contacted agreed to collaborate.

Proof deployed a digital strategy that utilized the Foundation’s social channels.