Active Minds #HereForYou

Proof developed #HereForYou, a campaign which emphasized the role of the listener, as part of the agency’s pro-bono efforts which generated thousands of social media impressions.

Challenge

Suicide is a leading cause of death in the U.S. According to the CDC many people who die by suicide are not known to have a diagnosed mental health condition at the time of death. Active Minds is empowering a new generation to change

Solution

We developed #HereForYou, a campaign which emphasized the role of the listener. Proof researched marketers, influencers and personas, developed campaign concepts, creative taglines, messaging and logos specifically resonating with high school and college students.  After working with the client team on creative, we created a social media toolkit and social tiles, provided strategic counsel and implemented earned media tactics.

Results

In one week, the successful pro bono campaign, generated thousands of social media impressions. Lady Gaga’s foundation Born This Way and the NFLPA both tweeted about #HereForYou.  From last year, the social media campaign increased twitter engagements by more than 200% and Instagram engagements by more than 325%. Other metrics of success include:

  • Facebook (total engagement 1,700+)
  • Twitter (total engagement 3,400+)
  • Instagram (total engagement 4,700+)

 

 

 

 

Born This Way Foundation

@BTWFoundation

149K followers

 

 

 

 

 

 

 

 

National Football League Players Association

@NFLPA

138K followers

 

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