National Multifamily Housing Council


National Multifamily Housing Council (NMHC) is a trade association representing apartment owners, managers, developers, lenders, and service providers.


The Overview


The National Multifamily Housing Council (NMHC) wanted to generate awareness around their 2015 Renter Preferences Survey,  the largest-ever survey of apartment renters with nearly 120,000 responses across the U.S.


Proof created an earned media campaign to position NMHC as a knowledge leader for the apartment industry by demonstrating how apartment leadership resides with the Council,  with a focus on consumer preferences, nationwide. By reviewing the survey results and teasing out key messages, we created dynamic messaging for key metro markets. We selected markets for focusing the media outreach so that the campaign was targeted appropriately to achieve the biggest impact. The unique data from each metro market was incorporated within an infographic, creating an engaging attention-grabbing visual.

The Results

Media outreach resulted in more than 70 unique online and print pieces of coverage that included top trade and business media, regional outlets, and local news. The estimated coverage of earned media was more than 260K online impressions, an estimated 2.52M print impressions, and resulted in over 2.26K social shares. The Proof creative team designed the infographic used to articulate the complex findings of the 44 local metro areas and received an Honorable Mention for the Complicated Concept Infographic Award in PR Daily’s 2015 Visual & Infographics Awards.

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