Key Tactics
Content Development & Integrated Strategic Communications
Challenge
The National Quality Forum (NQF), a national organization that works with a diverse set of public and private stakeholders to advocate for a fairer health system, needed to build its brand recognition, engage partners, and develop unified content across channels.
Solution
Proof developed a proactive strategy to elevate NQF’s visibility in the media and create content that engaged audiences. Working with trades and national media outlets, Proof ensured that NQF was regularly and consistently featured in executive commentary, bylines, and contributed articles.
Results
Our 2-year engagement with NQF was highly successful:
- NQF was mentioned in 385 media placements in 2020 alone
- Grew social media following by 50%
- Increased website traffic by 5% month over month
- Increased content engagement by 40.6%
