Category: Uncategorised

I Stand With Nike. Especially Now.

Why do we stand with Nike and Colin Kaepernick? American football fans are like no other studied consumer group. They love their football team. They love America. And they do not like it when someone or something threatens that world order. Enter Nike and Colin Kaepernick. In the last few days, after the new Nike … Continued

August Industry Trends Report

August 2018 digital marketing & public relations news How is it the end of August already? For most of you, it’s probably burning hot wherever you are. Some of you might be tuned out because you’re on vacation, or maybe you’re just getting back on the grind. There are plenty of interesting trends to report … Continued

Why Earned Media Is Relationship Building 101

In today’s rapidly changing news cycle, how do you develop high quality, lasting relationships with journalists? It can be helpful to think of creating meaningful relationships with journalists just as you would go about making a friend or forming a romantic relationship. Don’t worry I’m not suggesting an expensive wine and dine approach. At its … Continued

July Industry Trends Report

Summer is in full swing and the communications industry is as dynamic as ever.  From the largest global sporting event holding a firm grasp on public attention to the debate over which social media platform can give advertisers a better return on investment, Proof Strategies is here to break down the latest news and trends … Continued

#TechGirls Take Proof by Storm

For the second consecutive year, Proof Strategies was thrilled to partner with Synoptos to advance the rights of women and girls and promote STEM (science, technology, engineering and math) education! Our office hosted three incredibly accomplished young women from the State Department-sponsored TechGirls exchange program last week. The three teens: 15 year-old Joanna Kawwa from … Continued

Data Privacy in the Digital Age

This past March, the New York Times broke the news that data firm Cambridge Analytica had harvested data from millions of unknowing Facebook users in order to influence political campaigns. The scandal garnered instant reactions from Facebook users and politicians that sparked a conversation about data privacy. These conversations and the resulting regulations (or lack … Continued

The Highs and Lows of Hiring: How to Land a Communications Job

It’s no secret that trends in the job market change from year to year. So what exactly is it like to hire employees in 2018? What should job searchers seek in a potential employer?  At our recent DC Communicators event, our panel of industry experts dove into the highs and the lows of recruiting. We … Continued

What’s Different About the Parkland Shooting?

On February 14, 2018, news broke that a gunman was on the loose at Marjory Stoneman Douglas high school. In the aftermath, students at Stoneman Douglas were left to cope with the reality that 17 of their classmates had died from gun violence. At first, the tragedy seemed like another notch in the flag post … Continued

June Industry Trends Report

Want to know what’s going on in the communications, digital marketing and public relations industries this June? Check out what’s going on with Facebook, how Millenials and Gen Z consume traditional TV and what you should be doing with your data below. Industry Trends and News Facebook’s back in hot water for data sharing. According … Continued

Social Media Necessities: Authenticity, Attraction, and Anecdotes

Last month, the Proof Strategies team headed to one of the largest social media gatherings in the United States, The Social Shake-Up, to embark on the quest of crafting the perfect tweet, driving the ultimate online engagement, and garnering the best ROI for our paid social advertisements. The three-day conference was focused on the intersection … Continued

How to Recruit Top Talent in the Communications Field

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” – Steve Jobs, Apple As leaders in the communications field – regardless if we’re agency, nonprofit, or Fortune 500 – we need exceptional talent to meet our business goals. … Continued

The UnAgency: Why It’s Important to Consolidate Your Agencies

For far too long, we have played  an agency /client dating game, because really, the relationship is not dissimilar from dating. From the initial chemistry meeting, when you first meet your agency, you notice things you have in common – what you like about each other, how you challenge each other to be better versions … Continued

May Industry Trends Report

The public relations and digital marketing industries are constantly changing. Whether its new tools, technological advances or industry trends and news, there is always something to learn. That’s why Proof Strategies will be providing a monthly list of top tips for PR and marketing trends to keep you up-to-date. Keep reading for May’s top trending … Continued

The Lost Art of Good Writing…Thanks to Digital

In our fast-paced, digital society, writing and communication as we know them have changed. In-person conversations are becoming rarer, as we all turn to platforms and devices to communicate with each other. Think about all of the times you’ve sent emails to co-workers with a quick question or clarification, instead of just walking to their … Continued

No complacency here – we’re uncomfortable all the time.

BRUCE MACLELLAN | PROOF MARCH 6, 2018 We’ve been talking about the imperative to change and evolve at our agency for almost a decade now. The message to our team members is to be uncomfortable and push your self to try new things and add new skills. As we did this, we continued to grow at a healthy rate … Continued