COVID-19: Communications Response & Planning

Nonprofits and Foundations


  • To assist immediate target audiences at each stage of the pandemic, and be ready for the next

  • To demonstrate that the nonprofit is a trusted advisor

  • To ensure the health of the nonprofit during and after an economic slow down

Purpose of this document:

Provide a framework for communications planning in each of three stages of the COVID-19 pandemic:

1) ImmediateResponse;

2) Pivot&Adapt; and

3) Recover/Revive. 

How it should be used:

This document provides insight and guidance into audience mindsets, organizational priorities and opportunities at each stage of the pandemic, which should be used to develop audience-specific plans.

Download COVID-19 Response Nonprofit Guide