DC Communicators Event

How to Make Your CEO Famous – Activating Influencers in Your Own Company & Making it Work!

Are you tasked with growing your brand’s reputation, getting more media placements and engagement on your blog? Because people relate to people, not brands, using influencers to carry your organizational message is critical to success. And when that influencer has a good title, like CEO, influencer marketing can generate significant impact.

Event Info

Thursday, November 29, 2018
National Building Museum
401 F St NW, Washington, DC 20001

8:30 a.m. – 9:00 a.m.: Breakfast & Networking
9:00 a.m. – 10:00 a.m.: Session

Overview of Session

This DC Communicators networking event focused on how internal influencers can positively impact a campaign for their organization and drive ROI. Despite contrary belief, influencers don’t have to be famous and can be found within your own company. With the right social media presence and training, an executive colleague can be THE influencer that will give your campaign the exposure it needs. Authentic, informative and meaningful, executives speak with an authority that engages your target audience.

By the end of this session, participants were be able to:

  • Give a face to your brand, & turn CEO social panic into social power
  • Turn a CEO and other executive members into influencers for their organization.
  • Empower your leadership team to see the value of their social presence and using it for good
  • Create an outline of a campaign that focuses on connections and experiences vs. transactions


Please complete the below form in order to access the ‘How to Make Your CEO Famous’ Powerpoint presentation:



Session Speakers:

Heather Luca, Chief Communications Officer, Results for Development

Heather Luca is a branding and marketing expert with over 20 years of experience helping mission-driven organization tell their stories, engage their target audiences and measure the impact of their communications efforts. Throughout her career, Ms. Luca has directed awareness and fundraising campaigns on issues ranging from the environment to poverty reduction.

Rob Bratskeir, EVP, 360pr

Rob’s work with blue chip consumer brands has spanned food and beverage, spirits, personal care, retail, automotive and other major categories. He is expert in adult beverage marketing, with experience spanning Beam Worldwide and Halewood, the UK’s leading independent spirits company, among his global client work. Rob’s longtime stewardship of PR for the US division of illy, Italy’s super-premium coffee leader, has helped grow its café base and position the brand as coffee’s ethics leader. His winning strategy for Avis earned the brand coverage in numerous major national outlets, driving three-fold increases in enrollments and casting the brand as car rental’s leading innovator.

Adam Paige, Director of Public Relations, Illy Coffee

Adam is a marketing, communications, and public relations expert with more that 15 years of experience increasing awareness and enhancing positioning for major brands. As the Director of Public Relations at Illy Coffee North America, Adam oversees all aspects of brand and corporate communications including events, sponsorship and social media. In addition, Adam supports Illy’s strategic business plan and leading integrated marketing platforms.