Mimi Carter, US General Manager & Senior VP - Proof Strategies


University Club

1135 16th Street Northwest, Washington, DC 20036

Washington, DC, US, 20036

Proof Strategies is kicking off 2020 with an expert-led discussion on measuring the magic of social impact!

Affecting positive change and increasing social impact are essential to making the world a better place. Given its importance, measurement and communication are imperative for growth, grants, fundraising, membership, earned and paid media, and more.

We invite you to join us on Thursday, March 12, 2020, to discuss the importance of effectively measuring social impact and explore strategies leading organizations are using to ethically communicate their transformative work.

By the end of the program, you will learn more about:

  • Developing an Effective Strategy: Learn how to identify key performance indicators (KPIs), key messages, and develop an impact strategy unique to your organization and its work,
  • Connecting and Identifying Your Audience: Learn how to identify your key audiences whether it be grantees, investors, or primary beneficiaries, and develop techniques on how to adequately engage them,
  • Measuring Impact: Learn more about the tools, platforms, and technologies leading marketers use to aggregate, track, and communicate performance with tangible evidence, and
  • Creating Campaign Ideas: What are some of the most compelling campaigns organizations are using to communicate this impact, in ways that are ethical and illustrative of great work.

The panel discussion will feature marketers from The Mastercard Foundation and Women for Women International as well as other leading organizations that promote economic, financial, educational and/or social equity in underserved communities.

RSVP for this free program today and stay tuned for other announcements of our featured speakers.