Give the Gift of Learning This Giving Tuesday

At Proof Strategies, our employees value giving back to our local community. We understand the importance of supporting those who strive to make a difference and are always looking for ways to help them succeed. So much so, it’s in our company’s ethos to work with clients who do good. That’s why we support Inner City-Inner Child (ICIC), a D.C.-based nonprofit committed to improving the quality of early childhood education for children ages 0 to 5 living in Washington, D.C.’s most economically disadvantaged communities.

Inner City-Inner Child has been providing quality arts education and early childhood development programs to communities in Washington, D.C. for more than two decades. ICIC programs create environments that support school readiness for the neediest preschool children by introducing children and teachers to the power of the arts with academics. By bringing this program to inner city child care centers, ICIC also helps these centers become nationally accredited, and stay accredited by the National Association for the Accreditation Education of Young Children (NAEYC). In fiscal year 2018, ICIC served 4,162 low-income preschool children, trained 215 early childhood educators and donated 3,842 books to children in need.

Inner City Inner Child Gives Back on Giving Tuesday

We’ve provided this incredible organization with year-round pro bono work since 2016, including specific initiatives to support ICIC’s Giving Tuesday campaigns. This year’s “Fill Our Cubbies” campaign aims to collect $2,500, enough money to provide 100 students with backpacks full of books. A $25 donation is equivalent to contributing one backpack to a child in need.

Last year, Proof assisted in ICIC’s “Fill the Shelf” campaign to improve education opportunities for D.C.’s youngest learners and helped the organization exceed their goal of $5,000. They collected enough money to fill more than 10 preschool classrooms with books! Additionally, the campaign was successful at raising the organization’s online profile, increasing website visits last November by 249 percent!

Today on Giving Tuesday, we encourage you to be part of this amazing effort! To learn more and donate to Inner City Inner Child’s Fill Our Cubbies campaign, visit

Allison Smith

Account Executive
Allison is a Texas native and graduate of Washington and Lee University. Since joining Proof in January 2018, Allison has specialized in transportation, nonprofits, and consumer brands. She spends her time outside the office exploring Washington DC and scouting out the best Mexican food in the city.

About Proof Strategies

With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Strategies, Inc., Proof, Inc., Proof Experiences, Inc.) has over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, D.C., and annual fee income of $30 million. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. A corporate leader in the age of climate change, Proof Strategies, Inc. has been carbon neutral since 2008.

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