To assist immediate target audiences at each stage of the pandemic, and be ready for the next
To demonstrate that the nonprofit is a trusted advisor
To ensure the health of the nonprofit during and after an economic slow down
Purpose of this document:
Provide a framework for communications planning in each of three stages of the COVID-19 pandemic:
2) Pivot&Adapt; and
How it should be used:
This document provides insight and guidance into audience mindsets, organizational priorities and opportunities at each stage of the pandemic, which should be used to develop audience-specific plans.