Learn how to manage crisis in a world where a single Tweet can spark a news sensation.
Traditional crisis management follows the strategy of “owning your story.” You must be able to move quickly to maintain control over how the story of an incident is shared and interpreted. By doing so, you are able to shape how external audiences perceive the performance of your organization.
In a social media world, it is very difficult to retain control of your own story, and attempts to do so via traditional methods (controlling information access, deliberate and formal response protocols, etc.) can be counterproductive.
Social media has created a communication context where the most effective and valued communications have changed. People now value authenticity, humanness, accessibility, dialogue, and engagement. They value speed, and as such, a new approach to crisis communications is required.
In our executive guide, Understanding Crisis Management in a Social Media World, we provide a step-by-step guide to help you build a complete and powerful crisis management strategy.
Over 6 chapters, you’ll learn:
- Changes in crisis management
- New crisis management principles
- What should be on your Crisis Checklist
- Planning considerations (channels, social media, monitoring, search)
- Response considerations
- What to assess post-crisis
If you’re looking to be prepared, this is the place to start.