Nonprofit leaders from the United Nations Foundation, the National Audubon Society, the Lucas Museum of Narrative Art, and the Bill and Melinda Gates Foundation joined Mimi Carter from Proof Strategies and DC Communicators to explore the building blocks of a purpose-driven communications plan.
Each expert shared the lessons they’ve learned in effectively reaching their audiences in a time of social and economic change. Watch as our experts discuss their award-winning strategies on efforts that touch everything from COVID-19 to racial inequality below. Event resources are also available for download.
Read The Business Case for Purpose, Harvard Business Review
DC Communicators is a network of communications and marketing professionals in the Washington, DC, metro area who are interested in emerging trends in earned, paid and digital media. Founded by Mimi Carter in 2013, the group meets quarterly to network and discuss such trends. Topics for previous events have included fundraising for museums, content marketing, crisis communications, and best practices for social media and the law.