Hot'n'Cold: How to Manage Your Agency in 2018
"You’re hot then you’re cold. You’re yes then you’re no. You’re in then you’re out. You’re up then you’re down.”
What is up with your agency?
In the beginning, you loved your agency. You were SO hot for each other. And you still have great expectations: monster media hits, superb social media campaigns, and riveting blog posts that make your heart sing.
What happens when the spark between you and your agency fizzles? How do you keep the partnership thriving and make sure who you've hired is meeting and exceeding your expectations?
Join us on February 1 at DC Communicators to explore the ins-and-outs of client-agency relationships from both sides so that you can manage the relationship and keep the love alive. You will learn:
- What to include in your first scope of work, retainer vs. time and materials, and how to set expectations
- What to expect from progress reports, and period updates
- What types of results to expect from agencies and how to set reasonable time frames
PANELISTS WILL INCLUDE:
Joe Wagner, Managing Director at Fenton
Joe Wagner is the Managing Director of Fenton’s DC office. He joined Fenton in 2013 from Ketchum Public Relations and brings 24 years of experience designing and managing integrated communications campaigns for companies, professional associations, foundations, nonprofits and advocacy organizations. Joe specializes in strategic positioning, message development, media relations, marketing, branding, advertising, coalition building, stakeholder relations, and training.
Tara Dunion, Director of Media Relations, AARP and AARP Foundation
Tara Dunion is an experienced communications professional with a background in technology PR, social media and strategic partnerships. She has been at AARP for two and a half years.Prior to AARP, Tara served as the senior director of communications at the Consumer Technology Association. At CTA, she managed media outreach and broadcast coverage of global technology events, including CES, which attracts more than 5,000 media and 170,000 tech professionals
Tara M. Arras, CFRE and Chief Development Officer at Catholic Charities of the Archdiocese of Washington
Tara serves as a member of the Executive Team at Catholic Charities of the Archdiocese of Washington and oversees the Development and Communications Department. She is also Certified Fund Raising Professional (CFRE) and is a member of the Association of Fundraising Professionals (AFP), where she serves as a mentor. Tara has eighteen years of experience as a professional fundraiser and has raised more than $125 million for numerous Catholic parishes, hospitals, hospice programs as well as secondary and higher education and cultural institutions. Her expertise includes leading special campaigns, external relations, and building development teams and operations to support future growth and stewardship.
Shannon Mouton Gray, Former Managing Director at McKinney & Associates
Shannon Mouton Gray has more than 25 years of communications and marketing experience. She has an extensive background in strategic planning, branding and messaging, project management and business development. Most recently Shannon served as the managing director at McKinney & Associates, a strategic communications firm, where she oversaw internal operations, client retention, and business development. Her operational leadership included standardization of recruitment and hiring practices and the establishment of new hire onboarding processes. Shannon has managed the account teams for McKinney & Associate's largest clients, including the Food and Drug Administration, US Department of Agriculture, American Civil Liberties Union, Sierra Club, and the Robert Wood Johnson Foundation.
Where: National Building Museum, 401 F Street, NW WDC 20001
When: Thursday, Feb 1, 2018
Time: 8:30AM networking and coffee, 9:00AM-10:00AM presentation