Environics Communications Adopts New Proof Strategies Brand

WASHINGTON, March 6, 2018 /PRNewswire/ — Proof Strategies Inc. CEO Bruce MacLellan announced today the company is changing its name to Proof Strategies, Inc.

“We chose Proof as our name because it speaks directly to what we do,” said MacLellan. “We analyze and find insights, and then develop credible, measurable ways to reach and engage with audiences, with evaluation at every step.”

Sister company Free for All Marketing, Inc., which specializes in events and conferences, is also adopting the Proof name and will operate as Proof Experiences, Inc.

“Combining our collective talent and services under one brand better tells our story in the marketplace,” added Mimi Carter, senior vice president and general manager of the Washington, D.C. office. “After decades in business, our companies and services have evolved. This new name better reflects where we’re headed.”

In tandem with the launch of the Proof Strategies brand, the Washington, D.C. office is thrilled to announce the addition of Vice President of Digital Services, Patti Sweet. Most recently the Client Strategy Director at RocketMill in London, Sweet will work hand-in-hand with Proof clients to implement enhanced digital strategies and campaigns that deliverable measurable results. From B2B to B2C, her experience spans print, website strategy, user experience, email marketing, search engine optimization, data and analytics, content marketing, digital paid media and new product development.

Operationally, clients and partners can expect business as usual. Over 165 team members work from Proof offices in Montréal, Ottawa, Toronto, Vancouver and Washington, D.C.

“There will be absolutely no changes to our teams or the high caliber of service they provide,” said MacLellan. “We are excited to build a new brand. As independently owned agencies, we remain committed to all the good things we are known for, including an outstanding and positive workplace culture as well as the very best client service.”

“Our teams are excited and look forward to the challenge of building a new brand,” said Carter. “We have long been known as a great place to work, and that remains a defining feature. Our businesses are flexible, fast and ready to continue growing with both current and new clients.”

About Proof Strategies

With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Strategies, Inc., Proof, Inc., Proof Experiences, Inc.) has over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, D.C., and annual fee income of $30 million. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. A corporate leader in the age of climate change, Proof Strategies, Inc. has been carbon neutral since 2008.


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