Proof Strategies Announces It Will Give $20K in Agency Time to DC Rape Crisis Center and Active Minds for #GivingTuesday


Second year award-winning agency contributes work to DC community

WASHINGTON, D.C. – November 28, 2017.  Proof Strategies in Washington, D.C., announced today that in honor of Giving Tuesday, it will donate $20,000 of pro-bono communications work to two Washington-area non-profits: the DC Rape Crisis Center and Active Minds. In 2016, the agency awarded the work to the Mathematical Association of America and the Animal Welfare Institute.

This year, each member of the Proof DC team identified a non-profit for which they would like to work. After an internal pitch contest, two outstanding organizations were chosen as having a measurable impact on the DC community and beyond.

The DC Rape Crisis Center is the designated State Sexual Assault Coalition for the District of Columbia providing survivor-centered advocacy through therapeutic services, training and technical assistance, community education, and public policy initiatives. Proof will be supporting DCRCC with a targeted earned and digital media campaign to support their #MeToo Twitter chat and end of year campaign to raise $100,000 to take 100 people off their waiting list.

Based in Washington, DC, Active Minds is the nation’s premier nonprofit organization supporting mental health awareness and education for students. Through award-winning programs and services, Active Minds is empowering a new generation to speak openly and act purposively to change the conversation about mental health for everyone.

“On behalf of the D.C. Rape Crisis Center, I am thrilled to be working with Proof Strategies, ” said Indira Henard, Executive Director.  “The D.C. Rape Crisis Center is 45 years old and one of the oldest and most reliable networks for survivors in our nation. I look forward to collaborating to kick off our annual Giving Tuesday campaign, beginning with our Twitter Chat today, November 28: After #MeToo: Creating a Culture of Consent.”

Senior Vice President and US General Manager Mimi Carter said, “We are truly honored to work with such amazing organizations that are providing a tremendous service to their communities. There is real value, both tangible and intangible, to the work we will be doing and we are very appreciative that these organizations have welcomed us so warmly.”

About Proof Strategies

Proof Strategies Inc. is a full-service, integrated public relations and marketing communications agency.  As a partner to some of North America’s most well-known brands, Proof’s strategic approach is guided by data-driven research, deep subject matter expertise and smart creative.  An award-winning agency with offices in Toronto, Montréal, Ottawa and Washington, D.C., we lead corporations and nonprofits in the amplification of their brand stories through both PR and integrated communications.

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