Washington, D.C. — December 21, 2016 — Proof Strategies in Washington, D.C., is pleased to announce the two beneficiaries of its #GivingTuesday initiative, which donates $20,000 of pro-bono communications work to two Washington-area nonprofits. After reviewing many qualified and worthy submissions, Proof selected the Animal Welfare Institute and the Mathematical Association of America to each receive $10,000 worth of communications work.
Both recipients were selected because of their clearly defined goals and measurable impacts. Proof was inspired by the Animal Welfare Institute’s dedication to alleviating the suffering of animals and the Mathematical Association of America’s work to advance accessibility to education in mathematical sciences at the elementary, secondary and collegiate levels.
“We are delighted to provide both these nonprofits with a dynamic communications campaign, including both digital and traditional tactics, to help them further their missions,” said Mimi Carter, U.S. General Manager of the Toronto-based agency. “Community outreach is part of our agency’s culture and this is an exciting opportunity for us to provide some compelling strategies and tactics to help them reach their goals.”
“Our working partnership with Proof Strategies will strengthen our efforts to save the vaquita, the world’s smallest and most endangered porpoise, from extinction,” said Amey Owen, Public Relations Coordinator at the Animal Welfare Institute. “The agency’s support will enable us to raise public awareness about the plight of the vaquita. We look forward to collaborating with Proof on this campaign.”
This #GivingTuesday campaign is an extension of Environics’ commitment to giving back to organizations in the D.C. area that are having a measurable impact in the community. In addition to this effort, Proof also supported the Giving Tuesday campaign of local nonprofit Inner City-Inner Child, another of the agency’s pro-bono clients.
To learn more about Environics’ work with nonprofits, click here.
About Proof Strategies
Proof Strategies Inc. is a full-service, integrated public relations and marketing communications agency. Since our founding in 1994, the company has grown to a staff of more than 140 in the U.S. and Canada with clients in the association/nonprofit, consumer markets, corporate/financial, environment, healthcare, and technology. We proactively seek big ideas in order to achieve results with impact.