Reaching Diverse Audiences: Tips and Tools for Marketers

Proof Strategies, a marketing and communications firm in Washington, DC, is hosting its quarterly DC Communicators event on Monday, September 30. This event will be focused on tips and tools that can support your organization’s efforts to reach diverse audiences. Our panel of experts will speak to best practices, digital tools and platforms marketers can use to achieve their business goals, while also supporting their efforts in equity, diversity and inclusion. 


Our Panelists are:

  • Joel Payne is a leading Democratic Strategist, former Director of African American Paid Media for Hillary for America as well as a regular commentator on MSNBC and other major news outlets on race, politics and the media. 
  • Karina Hurley is the Director of Strategic Communications at the American Association of Retired Persons, where her work is to ensure that all communication strategies are attuned to the specific needs and wants of multicultural audiences.
  • Anthony Shop is the Chief Strategy Officer and Co-founder of Social Driver, which has developed creative campaigns for various organizations in the LGBTQ community which are not only successful but award-winning.  
  • Teresa Danso-Danquah is NextGen Initiatives Manager, leading the Mentorship Exchange, Talent Accelerator, and NextGen Alumni Network programs.


By the end of the session, participants will be able to: 

  • Investigate the nuances of their target market; 
  • Shape public relations efforts around consumers, influencers and the media; and
  • Understand and identify differentiating opportunities to connect with an audience on a personal and cultural level, among others.


About DC Communicators:

DC Communicators is a network of communications and marketing professionals in the Washington, DC, metro area who are interested in emerging trends in earned, paid and digital media. Founded by Mimi Carter in 2013, the group meets quarterly at the National Building Museum to network and discuss such trends. Topics for previous events have included fundraising for museums, content marketing, crisis communications, the power of podcasting, design thinking and best practices for social media and the law. Speakers have included:


  • Brad Bosserman, Managing Director, POLITICO
  • James Glibey, Creative Director, Discovery Communications
  • Kelly Chmielewski, Director of Brand, PBS
  • Dr. Timothy Coombs, Ph.D. and Professor of Crisis Communications at Texas A&M University
  • Eleanor Goldhar, former CMO, Guggenheim Museum
  • Jeanne G. Hamrick, APR, Senior Manager, Media Relations at the American Red Cross 
  • Jonah Langenbeck, AVP of Marketing and Communications, National WWII Museum
  • Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson for Goodwill Industries International
  • Loic Tallon, Senior Mobile Manager, Metropolitan Museum of Art
  • Stephanie Pereira, Kickstarter


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