Register: Content Marketing – The New Earned Media

Brands can no longer rely on the power of a press release to reach their audiences. From blog posts to tweets, the way our audiences consume information has changed. With self-publishing, we’re now able to cast a wider, and yet more tailored net, reaching our audiences via the channels they use most.

While most of us have dipped our toes in the content marketing waters, many are unsure of the best ways to strategically leverage our resources to achieve our goals.

Join the Proof team at our DC Communicators event for networking, coffee, and conversation. Hear how some of Washington’s most recognizable organizations leverage content marketing to achieve their business goals.

Panelists include:

  • Christian Clymer, Deputy VP, Public Affairs, PhRMA
  • Rachel Henderson, Strategies Manager, Nothing But Nets
  • Kristin Smith, Assistant VP, Strategies, Association of American Railroads
  • Matt Higginson, Politics, Government & Advocacy,

Moderated by: Lisa Rothwell, Account Supervisor, Environics

Content Marketing: The New Earned Media

Date: Thursday, June 23
Time: 8:30 networking and coffee, 9:00-10:30 content marketing panel disucssion
Place: The National Building Museum
Cost: FREE

Space is limited! Sign up today to join the conversation.

Proof Strategies
APCO Worldwide

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