Equity in Action: Ways to Authentically Reach Diverse Audiences with Your Marketing Strategy

*Please Note: You must register under ‘V Registration’ for complimentary entry into the virtual conference and the Equity in Action breakout session.

Proof Strategies is pleased to invite you to our next virtual event on Wednesday, September 23, 2020, at 3:00 PM EST hosted during the 2020 ComNetwork Virtual Conference.

From authentic imagery to culturally tailored messaging, marketers are paying closer attention to how they communicate values of diversity and inclusion. 

As our world and societal norms evolve, the importance of inclusive marketing becomes more apparent raising the question – where can communicators start on their pursuit of equitable storytelling?  

Our featured speakers will explore this question to discuss the ways marketers can effectively reach their audiences at the intersection of race, age, identity, accessibility, and more.

During this session, attendees will learn how to:

  • Identify opportunities to connect with audiences on personal & cultural levels; 
  • Investigate nuances & challenges of communicating with target audiences; 
  • Explore tactics & best 
  • practices, marketers can implement to support efforts to genuinely reach diverse audiences.

About Our Featured Speakers

Karina Hertz, Director of Strategic Communications at AARP

Karina Hertz is a data-driven, results-oriented communications professional with 15+ years of experience in the industry. Hertz oversees the organization’s consumer-facing campaigns around multicultural and specialized audiences; including Hispanic/Latino, African American, Asian American, and Veterans. Hertz has a Bachelor’s Degree in Communications from Universidad de Lima in her native Peru; a Master’s Degree in Journalism from Georgetown University; and a Post-Graduate Degree in Marketing Management from Harvard University.

Teresa Danso-Danquah, NextGen Initiatives Manager at Disability:IN

Teresa Danso-Danquah is a disability advocate and HR professional passionate about creating inclusive spaces. Before coming to Disability:IN, Teresa worked on Stacey Abrams’ gubernatorial campaign in Georgia, where she recruited, trained, and managed a team of over 200 volunteers and helped flip several seats in the state legislature. Prior to the campaign, Teresa started her career at Capital One and gained experience in talent acquisition and diversity and inclusion. Teresa is a graduate of Cornell University, with a B.S. in Industrial and Labor Relations.

Frank Tramble, Vice President of Communications and Chief Communications Officer (CCO) at Howard University

Frank Tramble has served in a series of communications leadership positions at both Georgetown University and Michigan State University over the past 12 years. He was recently appointed the Vice President of Communications and Chief Communications Officer (CCO) at Howard University. In his current role, he is responsible for refining and executing Howard’s communications strategy and overseeing marketing, brand, media relations, crisis communications, and reputation management. Tramble received his bachelor’s degree in advertising management from Michigan State University and his master’s degree in integrated marketing communications from Georgetown University. He also completed a certificate program in executive business leadership from the Georgetown University McDonough School of Business.

About the 2020 ComNetworkVirtual Conference

ComNetwork Virtual is national convening marketing professionals working for good in the nonprofit, education, and foundation sectors hosted by the Communications Network.  You can learn more about the Communications Network and some of the conference’s keynote presenters like Nikole Hannah-Jones, Pulitzer Prize-winning founder of The New York Times’ extraordinary 1619 Project, Alexis McGill Johnson, CEO of Planned Parenthood Federation of America, and Dr. Richard Besser, CEO of the Robert Wood Johnson Foundation, among others here.

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