Speaking Truth to Power: Why Purpose-Driven Communications is More Important Than Ever

In the last year, we have heard a lot about purpose-driven communications, authenticity, and the value of giving voice to those we are helping or advocating for in our communications plans.

But what does this mean exactly? 

As a nonprofit, or as a corporation, how do an organization’s mission and values form the foundational structure of a purpose-driven campaign, especially in light of the recent pandemic and BLM movement? 

This panel will welcome leaders in the nonprofit space who understand these challenges and created campaigns that were authentic, mission-driven, and yet still strategic to drive results.

Questions We Will Answer: 

What are the building blocks of a purpose-driven communications plan? 

What does it mean to be authentic and transparent, and why does it need to be more than a slogan and a tweet?  

How are today’s leaders crafting these plans and what are their lessons learned this year? 

All in 75 minutes. 

About Our Featured Speakers

Germonique Ulmer, Managing Director of Social Impact at the Lucas Museum of Narrative Art

Germonique Ulmer brings a two-decade history of working to advance equality and justice as a communications and public affairs professional for national organizations and has served as the deputy press secretary in the executive office of former D.C. Mayor Anthony A. Williams. Most recently, Germonique led strategic communications to launch a $25 million fund to preserve African American historic sites across the country and has partnered with fortune 100 companies on their CSR efforts as the vice president of public affairs at the National Trust for Historic Preservation.

David J. Ringer, Chief Network Officer at National Audubon Society

As Audubon’s first Chief Network Officer, David J. Ringer oversees the health, vitality, capacity, diversity, and strength of Audubon’s vast distributed network. That network includes hundreds of Audubon chapters, more than 40 Audubon nature centers, thousands of deeply committed advocates and volunteers, and a wide range of partner organizations. Before joining the Audubon staff, Ringer provided a wide variety of communications and media for NGOs around the world, an experience that took him to more than 25 countries on six continents.  

Ed Wyatt, Senior Communications Officer at Bill and Melinda Gates Foundation

Ed Wyatt began working in strategic communications and public relations after 28 years as a reporter, the last 20 of it for The New York Times in New York, Los Angeles and Washington, D.C. In 2017, he moved to the Bill & Melinda Gates Foundation, where he headed media relations, strategic communications and executive communications for the foundation’s U.S. Programs in Education and Economic Mobility & Opportunity. Ed graduated from Baylor University with a Bachelor of Arts in journalism and political science and he earned an MBA degree from Syracuse University.

Rajesh Mirchandani, Chief Communications Officer at United Nations Foundation

Rajesh Mirchandani is Chief Communications Officer at the UN Foundation, where he leads a team of skilled communicators working to advance progress on important global issues. Rajesh has over 20 years of global journalism experience with the British Broadcasting Corporation, including five years based in the U.S. More recently, Mirchandani has helped the Center for Global Development navigate a redrawn political map, bringing the substance and relevance of the Center’s pioneering economics research to wider audiences. 

About Comm(s)Fest

The Communication(s) Festival, more commonly known as Comm(s) Fest, is an annual event with the mission of transforming how people see marketing communications. By bringing together fresh perspectives and innovators from both practice and academia, this gathering bridges the divide between the science of communication studies and the media practice of marketing communications.

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