Our Team




Chairman & CEO

Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.


U.S. General Manager & Sr. Vice President

Mimi’s strengths lie in envisioning, implementing, and measuring the results of integrated communications strategies. While her high standards intimidate the friends of her two teenage daughters, Mimi’s tenacious nature means clients can rest easy. She has a passion for analytics and finding just the right word.


Sr. Vice President, Digital Services & Delivery

Steve is a 20-year communications veteran specializing in digital and mainstream marketing integration. He oversees the Digital & Consumer Marketing practice at Proof, and helps companies to establish their strategic course through the right balance of earned, owned and paid channels, while delivering measurable programs that ladder back to business KPIs. His experience spans numerous organizations including Pfizer, Xerox, Panasonic, Allstate, Penguin Random House, Yahoo!, and others.


Sr. Vice President, Corporate & Financial

Communicating messages in clear, compelling ways that resonate with multiple stakeholders is part of what makes Melody quickly become a part of any client team. Melody’s varied experience covers many facets: strategic planning, integrated communications, media & influencer relations, stakeholder campaigns and crisis & issues management.  Her career spans both the B2B and B2C spaces, which allows her to apply many best practices to enable client success. Often her clients are in highly regulated environments, which requires a deep understanding of governments and policy implications.