Allison Smith

Associate Account Executive


Allison is a communications strategist with a love for digital marketing. A recent graduate of Washington and Lee University with a degree in Mass Communications and Art History, she finds public relations to be the perfect combination of her interests in creative thinking and strategic planning.

Before joining the Proof Strategies team, Allison worked extensively on creative strategy initiatives, social media content production, video script writing, and editorial content management. As a student marketer for The New York Times, she developed critical creative thinking and experience marketing skills. Allison finds great value in evidence-based knowledge gleaned from analyzing data and metrics and enjoys the reporting and optimization piece of the communications puzzle. A Texas native, you can find her hunting for the best Mexican food in DC in her free time.

Proof Strategies