Vice President, Digital Strategy
Patti is a passionate, creative marketer with over 10 years of international business experience across the private and non-profit sectors. She is committed to helping her clients create meaningful interactions with their customers, be it online or offline, and deliver results that advance toward each client’s business objectives. She hones in on the target audience and business objectives to determine the best strategy to deliver results, not just provide a list of tactics that keep the ball rolling.
From B2B to B2C, her experience spans print, events, website strategy, user experience, conversion rate optimization, email marketing, search engine optimization, data and analytics, content, social media, paid search, paid social, digital paid media and new product development. Patti works hand-in-hand with her clients to implement campaigns that deliver measurable results and is particularly committed to organizations with a social mission.