Sr. Vice President, Digital & Consumer Marketing
Steve Acken is a 20+-year communications veteran specializing in digital and mainstream marketing integration. He oversees the Digital & Consumer Marketing practice at Proof, and helps companies to establish their strategic course through the right balance of earned, owned and paid channels, while delivering measurable programs that ladder back to business KPIs.
Working with clients to create experiences that transform the relationship between their brand, their customers and the cultural trends around them, Steve and his team plan and launch engaging programs that solve true business challenges.
Steve believes the key to building strong customer relationships begins with understanding audience needs and responding in a purposeful way through content that creates value, builds awareness and drives action.