Our Team

Leadership

BRUCE MACLELLAN

Chairman & CEO Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.

Mimi Carter

U.S. General Manager & Sr. Vice President Mimi’s strengths lie in envisioning, implementing, and measuring the results of integrated communications strategies. While her high standards intimidate the friends of her two teenage daughters, Mimi’s tenacious nature means clients can rest easy. She has a passion for analytics and finding just the right word.

Matt Trojan

Vice President Matt Trojan is a veteran communicator who has managed paid and earned media campaigns for numerous Fortune 1,000 companies. He has more than a decade of experience managing large cross-functional teams that have delivered exceptional client services. Prior to his work in the private sector, he served in senior communications roles for U.S. politicians, and government officials, and issue advocacy campaigns. His past work ranges from clean energy programs to infant health to health care research.

Team

MEGAN CAHALAN

Senior Account Executive Megan Cahalan grew up in a military family, moving around every few years. Although she is not originally from the area, she considers El Paso, Texas her hometown. She graduated with her B.A. in Organizational and Corporate Communication from the University of Texas at El Paso in 2019 before moving to the D.C. area.

Prior to joining Proof Strategies, Megan worked as a Communications Intern for The Raben Group’s El Paso office. While there she conducted research and produced written content for local education-based clients and organizations specific to the border community. She also has a background in journalism and interned for the Monterey County Weekly in Monterey, CA.

Rob Clark

Director of Data and AnalyticsRob Clark is a storyteller and problem solver with over a decade of communications experience. Working at the forefront of the business use of social media and digital marketing for some of the world's largest and most known brands. Rob knows how to demonstrate the value of native advertising on social platforms and was one of the first to calculate the impact of social media influencers.

Prior to joining Proof Strategies, Rob spearheaded the Insights offering at a boutique social media agency and led the Canadian Measurement & Insights practice for a global PR firm.

KELSEY DENTINGER

Senior Account Manager Kelsey Dentinger brings a creative mind and analytical eye to her work as a communications strategist and project and team leader.

Prior to joining Proof Strategies, Kelsey worked across many sectors on behalf of her non-profit, corporate, and trade and member association clients, including renewable and traditional energy, labor, manufacturing workforce development, telecommunications, natural resources, consumer product safety, emergency medicine, and disaster preparedness and relief. Her experience spans public relations, public affairs, crisis, reputation, ballot initiatives, digital strategy, and issue advocacy initiatives and campaigns.

Mark Emerson

Operations and Marketing Manager Mark Emerson recently joined us bringing with him a wealth of knowledge in legal and congressional research with over ten years of experience in customer service and client satisfaction.

Prior to Proof Strategies, he had the opportunity to intern with two congressional offices representing the great state of California. Before arriving in DC, Mark had many years of experience working as a legal assistant, restaurant server, bartender, and manager. He has also worked with a multitude of charities in event planning and fundraising.

Terry Kush

Human Resources Terry Kush joined the Proof team April 2022 as the Human Resources Guru, supporting all things talent management and org culture.

With experience in capacity building, operations and project management and organizational development, Terry has experience fostering staff engagement, helping teams to grapple with difficult questions and getting teams in alignment around building culture, building trust and having fun along the way. Working for social justice, climate justice and racial justice is her passion.

Ally MacLellan

Manager, Engagement & Platforms Ally MacLellan provides social media community management and oversight, editorial and content development, the development of community strategy plans, opportunity identification in user generated content, and other services to help clients build strong and engaging social networks.

Prior to joining Proof Strategies, she graduated from Queen’s University with a B.A. in Global Development, and is pursuing a Strategic Marketing Certificate, with a specialization in social media from Ryerson University’s Chang School of Continuing Studies. She has experience with influencer relations, media monitoring, social media monitoring, event planning and media

David Niedzwicki

Associate Account Manager David Niedzwicki brings a background in public policy, social sciences, and STEM to his role as an Associate Account Executive.

Prior to Proof Strategies, he served as a policy intern for The Charles Group, where he engaged in media monitoring, contributed to client research, and drafted social media content. He previously interned for the Office of Congressman Brendan Boyle and worked as a research assistant in a cancer biology laboratory.

Jee-Ae Shin

Financial Administrator Jee-Ae Shin is the Financial Administrator for Proof Strategies who manages all the financial operations for client engagements. She is responsible for day-to-day financial transactions, budgeting and analysis, and employee benefits. She has dedicated more than 23 years at Proof and all its subsidiaries.

Jee-Ae is a go-getter who loves to tackle projects. Whether it’s climbing that last mountain ridge or tackling a budget spreadsheet, she never backs down from a challenge. As a graduate of the Royal Conservatory of Music she is passionate about classical art and music. She is also an avid traveler who loves to visit off-the-beaten-paths and has a particular love of mountains and vineyards.

Baura Zia

Senior Account ExecutiveBaura Zia joined Proof Strategies in June 2021 as Senior Account Executive, supporting the daily project management of accounts, as well as developing and executing communications strategies.

Prior to Proof Strategies, Baura worked in the technology start-up and federal government consulting spaces, primarily supporting the DoD. She has experience supporting internal and external communications initiatives, performing extensive qualitative and quantitative research, and creating marketing and brand strategies.

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