Our Team


Bruce MacLellan

Chairman & CEO
Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.

Mimi Carter

U.S. General Manager & Sr. Vice President
Mimi’s strengths lie in envisioning, implementing, and measuring the results of integrated communications strategies. While her high standards intimidate the friends of her two teenage daughters, Mimi’s tenacious nature means clients can rest easy. She has a passion for analytics and finding just the right word.

Melody Gaukel

Sr. Vice President, Corporate & Finance
Communicating messages in clear, compelling ways that resonate with multiple stakeholders is part of what makes Melody quickly become a part of any client team. Melody’s varied experience covers many facets: strategic planning, integrated communications, media & influencer relations, stakeholder campaigns and crisis & issues management.  Her career spans both the B2B and B2C spaces, which allows her to apply many best practices to enable client success. Often her clients are in highly regulated environments, which requires a deep understanding of governments and policy implications.


Henri Vies

Account Director
Henri is a firm believer that integrative approaches to communications strategies are key to achieve success. He is passionate about working with high-tech companies and has taken pride in translating complex companies, services, and products into compelling stories aimed at businesses and consumers alike.

Maryn Goolsby Favors

Senior Consultant
Maryn has a deep love of strategic development and specializes in finding innovative creative solutions to complex marketing challenges. She has been an integral member of both agency and in-house communications teams and, with this varied background, brings a unique perspective to the table. Maryn strives to connect with clients from day one and believes that developing a strong relationship based on trust is always the key to a successful partnership.

Luci Manning

Senior Account Supervisor
Luci’s keen attention to detail serves her well in building relationships with media, influencers and clients. Luci believes that earned media outreach, and amplifying great coverage using social and digital media, solidifies her client’s initiatives, advocacy efforts and key messages. Before coming to Proof Strategies, Luciworked at PR Solutions, Inc. for nearly 15 years honing her passion for progressive issues and working with foundations, nonprofits and associations. In her free time, she enjoys watching college basketball, knitting and baking to calm her nerves after watching a tight game and seeking out the best tacos in the D.C. metro area.

Shelby Burns

Account Executive

Shelby’s love for communications and the digital world has blossomed into a passion for the public relations industry. A native Floridian, Shelby spends her spare time exploring the DC area. She loves planning outdoor adventures in the nearby National Parks, discovering new restaurants, and visiting all of the local museums.

Sarah Vallarelli

Account Executive
Sarah's creative mind has been the driving force for her love of all things communications. When she is not in the office you can either find her at home binge watching Netflix or out exploring the city while on the hunt for the perfect taco. A New York native, she is a night owl by trade and loves to go back home to see her family, especially her baby niece.

Allison Smith

Associate Account Executive
Allison’s love of digital marketing and creative strategy makes public relations a perfect fit. A recent graduate of Washington and Lee University, she spends her time outside the office exploring Washington DC and scouting out the best pizza in the city.