Our Team

Leadership

BRUCE MACLELLAN

Chairman & CEO Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.

Mimi Carter

U.S. General Manager & Sr. Vice President Mimi’s strengths lie in envisioning, implementing, and measuring the results of integrated communications strategies. While her high standards intimidate the friends of her two teenage daughters, Mimi’s tenacious nature means clients can rest easy. She has a passion for analytics and finding just the right word.

Team

HENRI VIES

Senior Account Director Henri is a firm believer that integrative approaches to communications strategies are key to achieve success. He is passionate about working with high-tech companies and has taken pride in translating complex companies, services, and products into compelling stories aimed at businesses and consumers alike.

ADRIAN GIANFORTI

Senior Account Director Adrian joined the Proof Strategies team in January 2019 rounding out her tenth year in the PR and communications industry. She’s worked in everything from food safety to SMART cities to disaster preparedness allowing her to “know a little bit about everything,” and mobilize quickly with new clients and build relationships. After living on three continents and traveling around the world, she considers D.C. to be her favorite city of all (Paris a close second).

Chris Burright

Director of Strategy Chris believes that if you can truly understand the mechanics of a subject, you can solve any problem that may arise. This same belief and a desire to understand the mechanics of the human mind led him to earn his bachelors in Psychology from the University of California, Davis, and go on to be a postgraduate researcher in Behavioral Psychology and Neuroscience.

Julia Larson

Human Resources Julia has been working in HR for over 12 years. She brings experience in the areas of talent management, specifically in recruiting, performance management, organizational design, succession planning, learning and development, and employee relations.

Maryn Goolsby Favors

Operations With a passion for people and a commitment to social justice, Maryn brings a love of service, both internal and external, to Proof Strategies. Maryn first realized her appreciation for sharp strategic thinking at a boutique agency in Los Angeles, departing to hone her leadership skills by structuring an in-house marketing practice in Portland, Oregon. From there, her path led to a digital shop in San Francisco before taking her across the country to join Proof (while still Environics!) in Washington, D.C. With both a broad and in-depth knowledge of all things communications and marketing, Maryn brings a versatile, experienced, and thoughtful perspective to Proof.

Alex Butcher-Nesbitt

Senior Manager, Media Relations Alex is an experienced communications strategist with a strong media relations background through his work with foundations, NGOs, and electoral campaigns. Prior to joining Proof in 2021, Alex was the deputy national press secretary for NextGen America, the largest youth vote organization in the country, and a director at Mercury Public Affairs, where he led media strategy for local governments, civil rights organizations, and a variety of other clients.

RACHEL C. HAMPTON

Account Manager Rachel is New Jersey native who earned her B.A. in Journalism with a Broadcast News concentration from Howard University in Washington, D.C. Whether behind the editor’s desk or with a strategic communications plan, you can find Rachel leveraging her skills in digital and earned media to promote the mission-driven work of her clients. She’s a self-proclaimed ‘foodie’ who in her free time enjoys relaxing with retail therapy (also known as shopping) and exploring all that D.C. has to offer.

SHELBY BURNS

Digital Strategist Shelby’s love for communications and the digital world has blossomed into a passion for digital marketing and content creation. A native Floridian, Shelby spends her spare time exploring the DC area. She loves planning outdoor adventures in the nearby National Parks, reading a good book, discovering new restaurants, and visiting all of the local museums.

SONIA DEL RIVO

Media Relations Associate Sonia is a California native who earned her B.S. in Decision Science from Carnegie Mellon University. Her love for communications is rooted in bridging the gap behind the hard data of human decision making and marketing. When not in the office, she loves scoping out new products at Trader Joes, going to concerts, and taking Instagram photos.

MEGAN CAHALAN

Associate Account Executive Megan, an El Paso, Texas native, recently earned her B.A. in Organizational and Corporate Communication from the University of Texas at El Paso. Living on the borderland allowed her to develop a passion for using public relations to raise the voices of all communities, a value she applies to every project. During her free time you can catch her traveling the country with her best friends for concerts, exploring her new home in D.C., and spending time with her Miniature Schnauzers.

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Contact

202.296.2002
1140 3rd Street, NE Suite #317
Washington, DC 20002

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