Chairman & CEO
Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.
Prior to founding the Proof organization, Bruce was Executive Vice President at an international public relations agency, where he developed the firm’s first Code of Ethics. His commitment to the environment and corporate social responsibility resulted in Proof becoming the first North American marketing firm to be carbon neutral in 2008. In 2010, the company was named the #1 workplace in Canada by the Great Places to Work Institute.
Bruce holds a B.A. and M.A. from the University of Toronto and as an active volunteer is Chair of the National Board of the Nature Conservancy of Canada.