Director of Media Relations
Luci’s keen attention to detail serves her well in building relationships with media, influencers and clients. Luci believes that earned media outreach, and amplifying great coverage using social and other forms of nontraditional media, solidifies her client’s initiatives, advocacy efforts and key messages.
Before coming to Proof Strategies, Luci worked at PR Solutions for nearly 15 years, honing her passion for progressive issues and working with foundations, nonprofits and associations.
Luci earned her BA in History and Peace, War and Defense from the University of North Carolina at Chapel Hill. In her free time, she enjoys watching college basketball and yelling at the TV, knitting and baking to calm her nerves after watching a tight game and taste testing the best tacos in the D.C. metro area.