U.S. General Manager & Sr. Vice President
Mimi Carter is the U.S. General Manager for Proof Strategies, part of Proof Inc. headquartered in Toronto. Ms. Carter has been both a nonprofit and agency leader during her 22-year career in communications, marketing and public relations. Having focused her work primarily on clients in education, international development, arts, health sciences, technology, and financial services, she is well versed in designing innovative digital strategies to help organizations achieve specific goals.
In Ms. Carter’s current role, she has provided her expertise to some of the world’s largest global brands including The Mastercard Foundation, Keolis, Dannon, and more.
Before joining Proof Strategies, Ms. Carter was Vice President of Communications and Marketing at the Corcoran Gallery of Art and Corcoran College of Art + Design. In this role, she handled national media relations and extensive crisis communications for the organization, as it considered controversial plans to move locations, and ultimately merged with the National Gallery of Art and George Washington University.
Ms. Carter previously ran her own communications and digital media consulting business, SparkLight Communications, which included clients such as National Geographic Education, among others. A graduate of George Washington University’s Columbian College, she also holds an advanced degree in journalism and public policy from American University.