Director of Data and Analytics
Rob Clark is a storyteller and problem solver with over a decade of communications experience. Working at the forefront of the business use of social media and digital marketing for some of the world’s largest and most known brands. Rob knows how to demonstrate the value of native advertising on social platforms and was one of the first to calculate the impact of social media influencers.
Prior to joining Proof Strategies, Rob spearheaded the Insights offering at a boutique social media agency and led the Canadian Measurement & Insights practice for a global PR firm.
Rob plays a vital role across the agency, committed to continuously advancing the data and insights offerings that matter most to clients – including KPI identification and establishing measurement frameworks and dashboards.