Shelby is a passionate digital communicator with a love of the public relations industry. She uses her talent for writing to craft strong digital content and campaigns.
After graduating from the University of Florida with a BS in Public Relations and a BA in English with a certificate in International Communications, Shelby relocated to the DC area. Her professional experiences in social media, writing, SEO, analytics and reporting have spanned across industry sectors from technology to healthcare and beyond. Shelby’s true passions lie within the nonprofit world. She has primarily worked on the Mastercard Foundation account during her time at Proof Strategies. Shelby has previously worked in the DC area at NPR, working on the Media Relations team, and FleishmanHillard, on the Social and Innovation team. Shelby has focused on digital campaign efforts while supporting on influencer campaigns, paid social media, digital content creation, SEO, SEM and on campaign reporting and analytics. Shelby is passionate about innovative campaigns and helping clients achieve their goals, all while working together for the greater good. You can connect with Shelby at https://www.linkedin.com/in/shelbyaburns