Sonia grew up in Los Angeles, CA but quickly became an East Coast girl when she moved to Pittsburgh, PA to attend Carnegie Mellon University. She earned her B.S. in Decision Science with an additional major in Social & Political History in 2019.
Prior to working as a Fellow at Proof, she worked on two different research projects at CMU focusing on a big Pharma rollout of the HIV preventative drug, PRep in South Africa and on decision making practices regarding doula use. She has also worked at Evolution Bureau and then Gatesman Agency focusing on strategy and data analytics.
At Proof she is excited to expand her love for communications by further working to use data and audience insights to thoughtfully inform marketing and outreach. She is especially excited to be working with nonprofit clients for the first time.