Proof Strategies Supports Access to Reproductive Healthcare

By Mimi Carter, SVP & GM, and Bruce MacLellan, CEO

An urgent conversation in the United States has been underway since news broke about the leaked Supreme Court draft opinion that would overturn Roe v. Wade. For the last 50 years, the law has ensured access to abortion as a federal constitutional right.

United States citizens need to understand what the overturning of Roe v. Wade might mean to our community of women and abortion patients, as well as to reproductive healthcare options and outcomes. While past Supreme Court decisions have been overturned to expand freedoms, this would be the first time in history that a decision would be overturned to restrict certain freedoms. 

What do we expect from our leaders? From hospitals, corporations, healthcare trade associations, and insurance companies? What will they say and how will they say it? 

“No Comment” is not an option. Answers must come from the architecture of values on which the organization operates. Leaders must respond and explain how their organization’s values do not align with restricting this fundamental right. 

Fortunately, our agency operates in Washington, DC, where current laws protect the right to access reproductive healthcare. With hybrid work models, however, we do employ people who live in states that fail to enshrine reproductive healthcare as a right. As a result, for any employee who must travel to seek reproductive care due to prohibitive local laws, Proof Strategies will cover the cost of travel and lodging to ensure access to that care.

Our employees, no matter where they live, deserve access to basic and medically necessary health services and the right to make their own healthcare choices – particularly ones that impact women’s rights and gender equality.

The Bureau of Labor Statistics reported that women comprise 64 percent of public relations specialists and 71 percent of public relations/fundraising managers in 2019. Women’s rights are central to the health of the public relations industry. We believe employers must act accordingly.

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