"Think back to 1787. Who were 'we the people'? …
They certainly weren't women … they surely weren't people held in human bondage. The genius of our Constitution is that over now more than 200 sometimes turbulent years that 'we' has expanded and expanded."
This is Ruth Bader Ginsberg, in a 2006 interview. And it is a fitting quote as we think today about who “the people” are that deserve the same rights as all Americans. Similarly, these same people – people of color, women, the disabled, and those from the LGBTQ community – are more concerned about their rights because while the definition of “we” has “expanded” as Ginsberg noted, it could be just as easily restricted with a change on the Supreme Court.
Therefore, the name of our ComNet panel this week, Equity in Action: Ways to Authentically Reach Diverse Audiences with Your Marketing Strategy, has never been more relevant than it is right now. With the health disparities of COVID-19, the BLM protests, and now the threat to civil rights looming, equity will be a critical cornerstone in all methods of communications.
We are very fortunate to have leaders in the communications space to specifically address some of these concerns and how their marketing strategy will continue to be inclusive and authentic, in order to drive results.
Joining us will be:
As our world and societal norms evolve, the importance of inclusive marketing becomes more apparent. Where can communicators begin their pursuit of more equitable storytelling? How can we better communicate the values of those we serve in our work?
Our industry experts will answer these questions and more during our panel. For more information and to view a replay of the live discussion, stay tuned for more to come on the Proof blog.