RBG Said it Best When She Asked: “Who were ‘we the people’ in 1787?”

"Think back to 1787. Who were 'we the people'? …

They certainly weren't women … they surely weren't people held in human bondage. The genius of our Constitution is that over now more than 200 sometimes turbulent years that 'we' has expanded and expanded."

This is Ruth Bader Ginsberg, in a 2006 interview. And it is a fitting quote as we think today about who “the people” are that deserve the same rights as all Americans. Similarly, these same people – people of color, women, the disabled, and those from the LGBTQ community – are more concerned about their rights because while the definition of “we” has “expanded” as Ginsberg noted, it could be just as easily restricted with a change on the Supreme Court. 

Therefore, the name of our ComNet panel this week, Equity in Action: Ways to Authentically Reach Diverse Audiences with Your Marketing Strategy, has never been more relevant than it is right now. With the health disparities of COVID-19, the BLM protests, and now the threat to civil rights looming, equity will be a critical cornerstone in all methods of communications.

We are very fortunate to have leaders in the communications space to specifically address some of these concerns and how their marketing strategy will continue to be inclusive and authentic, in order to drive results. 

Joining us will be:

Teresa Danso-Danquah, Disability:IN

Teresa Danso-Danquah, Disability:IN

Teresa Danso-Danquah is a disability advocate and HR professional passionate about creating inclusive spaces. She currently works at Disability:IN, the leading nonprofit resource for business disability inclusion worldwide. Teresa serves as the NextGen Initiatives Manager, where she connects college students and recent graduates with career development and job opportunities with the Fortune 500.

Frank Tramble, Howard University

Frank Tramble, Howard University

Frank Tramble has served in a series of communications leadership positions at both Georgetown University and Michigan State University over the past 12 years. He currently serves as the Vice President of Communications and Chief Communications Officer (CCO) at Howard University where he is responsible for refining and executing Howard’s communications strategy and overseeing marketing, brand, media relations, crisis communications, and reputation management.

Karina Hertz, AARP

Karina Hertz, AARP

Karina Hertz is a Director of Strategic Communications at AARP, the nation’s largest nonprofit, nonpartisan organization with nearly 38 million members. In her role, Hertz oversees the organization’s consumer-facing campaigns around multicultural and specialized audiences; including Hispanic/Latino, African American, Asian American, and Veterans.

As our world and societal norms evolve, the importance of inclusive marketing becomes more apparent. Where can communicators begin their pursuit of more equitable storytelling?  How can we better communicate the values of those we serve in our work? 

Our industry experts will answer these questions and more during our panel. For more information and to view a replay of the live discussion, stay tuned for more to come on the Proof blog.

Featured Image: USA TODAY – People gather at the Supreme Court on the morning after the death of Justice Ruth Bader Ginsburg, 87, Saturday, Sept. 19, 2020 in Washington (AP Photo/J. Scott Applewhite)
Mimi Carter

Mimi Carter

Mimi Carter is the U.S. General Manager for Proof Strategies, part of Proof Inc. headquartered in Toronto. Ms. Carter has been both a nonprofit and agency leader during her 22-year career in communications, marketing and public relations. Having focused her work primarily on clients in education, international development, arts, health sciences, technology, and financial services, she is well versed in designing innovative digital strategies to help organizations achieve specific goals.

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