Ready, Fire, Aim! How (Not) To Plan Your Next Video

This blog is part of the Proof Strategies Speaker Series, which highlights networking events in the communications industry and our team’s key takeaways. 

A few years ago, the Director of Mobile Marketing for The Metropolitan Museum of Art, Loic Tallon, came to DC Communicators. And what he said to the room packed full of people was that “Design should be three things: simple, beautiful and elegant.”

As a result, one of my takeaways at my panel presentation tomorrow, “Ready, Fire, Aim! How (Not) To Plan Your Next Video” at the PR Summit hosted by Capitol Communicator, is the same. Video should be simple, beautiful and elegant.  But this isn’t easy and we will talk more tomorrow on how to achieve this.

My other take-aways:

  1. Know your audience (age, gender, occupation, geography)
  2. Have a clear call to action
  3. Plan accordingly to stretch your budget, and use the video in multiple formats: web, social, ads, mobile apps, and more. (One size does NOT fit all but we will talk more about that!)

I am really delighted about the expertise on this panel – Glen Greenstein, Pete Couste, Thorsten RuehLemann – so I know it will be a great event. These guys are real pros and will give tactical advice and best practices that will inform any marketing and campaign strategy that includes video.

There are so many other leaders in the field at the Summit too:  Shonali Burke, Veronica Byrd, Josh Greene, and of course Larry Weber.

I can’t wait – see you there!



Mimi Carter

U.S. General Manager & Sr. Vice President
Mimi’s strengths lie in envisioning, implementing, and measuring the results of integrated communications strategies. While her high standards intimidate the friends of her two teenage daughters, Mimi’s tenacious nature means clients can rest easy. She has a passion for analytics and finding just the right word.



About Proof Strategies

With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Strategies, Inc., Proof, Inc., Proof Experiences, Inc.) has over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, D.C., and annual fee income of $30 million. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. A corporate leader in the age of climate change, Proof Strategies, Inc. has been carbon neutral since 2008.



Leave a Reply

Your e-mail address will not be published. Required fields are marked *