Ready, Fire, Aim! How (Not) To Plan Your Next Video

This blog is part of the Proof Strategies Speaker Series, which highlights networking events in the communications industry and our team’s key takeaways. 

A few years ago, the Director of Mobile Marketing for The Metropolitan Museum of Art, Loic Tallon, came to DC Communicators. And what he said to the room packed full of people was that “Design should be three things: simple, beautiful and elegant.”

As a result, one of my takeaways at my panel presentation tomorrow, “Ready, Fire, Aim! How (Not) To Plan Your Next Video” at the PR Summit hosted by Capitol Communicator, is the same. Video should be simple, beautiful and elegant.  But this isn’t easy and we will talk more tomorrow on how to achieve this.

My other take-aways:

  1. Know your audience (age, gender, occupation, geography)
  2. Have a clear call to action
  3. Plan accordingly to stretch your budget, and use the video in multiple formats: web, social, ads, mobile apps, and more. (One size does NOT fit all but we will talk more about that!)

I am really delighted about the expertise on this panel – Glen Greenstein, Pete Couste, Thorsten RuehLemann – so I know it will be a great event. These guys are real pros and will give tactical advice and best practices that will inform any marketing and campaign strategy that includes video.

There are so many other leaders in the field at the Summit too:  Shonali Burke, Veronica Byrd, Josh Greene, and of course Larry Weber.

I can’t wait – see you there!

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