Market Research Firm in DC

Proof Strategies and Market Research

Research forms the basis of successful communications strategies. At Proof Strategies, we understand that the better a client understands their audience, the more capable they are of developing messages that inspire them to action. This is why we work hand-in-hand with our clients to determine which research methods would help them accomplish their communications and marketing goals.

Whether it be focus group research, surveys, competitive benchmarking, message testing, or the myriad of other research methodologies, Proof Strategies knows how to use research to explore a problem and turn a communications or marketing problem into an opportunity.

Insights in Action

Mastercard Foundation, an organization focused on developing youth employment opportunities in Africa, was rolling out a new brand narrative and wanted to test it among its key audiences. The challenge? Their audiences were based in Africa where market research methods and abilities to reach to those audiences are limited. To overcome this, Proof Strategies developed a short survey which was conducted via SMS and the results were delivered to the client in days.

Research Deliverables

  • Audience research
  • Surveys
  • Competitive benchmarking
  • Focus group research 
  • Message testing