#TechGirls Take Proof by Storm

For the second consecutive year, Proof Strategies was thrilled to partner with Synoptos to advance the rights of women and girls and promote STEM (science, technology, engineering and math) education! Our office hosted three incredibly accomplished young women from the State Department-sponsored TechGirls exchange program last week.

The three teens: 15 year-old Joanna Kawwa from Jordan, 16 year-old Noor Assi from the Palestinian Territories and 17 year-old Azza Krichen from Tunisia, spent the day shadowing our D.C. team and representatives from Synoptos, a media intelligence company who provides news and social insights. Their day consisted of participating in hands-on tech demonstrations and the teens joined a Proof company-wide training on paid search and media.

The Proof team and the young women listened to an interactive presentation on the ins and outs of Google AdWords and how to properly build a Google campaign and participated with staff in an learning exercise. Each teen was paired with two other Proof team members. They chose a website and detailed the specific keywords needed to properly build an ad campaign. Noor called the training “the most interesting part of our U.S. visit so far.” Azza said that she “appreciated learning how marketing worked behind the scenes.”

Our entire staff was inspired to share some of the technical skills needed in the public relations and digital marketing industry with these bright young women as they embark on the next phase of their lives and careers.

Proof team with #TechGirls Azza, Noor and Joanna (from left to right)

More about #TechGirls

Organized by the U.S. Department of State’s Bureau of Educational and Cultural Affairs and administered by Legacy International, TechGirls is an international summer exchange program designed to empower and inspire girls from the Middle East and North Africa to pursue careers in science and technology. This year 28 teenage girls from Algeria, Egypt, Jordan, Lebanon, Morocco, Palestinian Territories and Tunisia are participating in the TechGirls exchange program from July 8 to August 1, 2018. In addition to Proof and Synoptos, this year’s TechGirls partners include: AT&T, Echo & Co, the Federal Communications Commission (FCC), iStrategy Labs, Islamic Relief, Nokia, NPR, Relief International and TechChange.

The centerpiece of the TechGirls exchange program is a weeklong technology camp that provides participants with an in-depth examination of technology-related topics and engages them in more than 45 hours of hands-on instruction. The camp is complemented by additional activities: site visits to technology companies, leadership clinics, community service opportunities, job shadowing, like the opportunities at Synoptos and Proof, and cultural events. As part of program, the TechGirls implement at least one peer traini

ng program or service project within their schools and/or communities. Alumnae of the TechGirls exchange program, now totaling 158, have trained more than 3,100 peers in their home countries.

The Proof team is already looking forward to next year’s event! If you’re interested in learning more about Proof’s corporate social responsibility efforts, please fill out the contact form below.

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Luci Manning

Account Director
Luci’s keen attention to detail serves her well in building relationships with media, influencers and clients. Luci believes that earned media outreach, and amplifying great coverage using social and digital media, solidifies her client’s initiatives, advocacy efforts and key messages. Before coming to Proof Strategies, Luciworked at PR Solutions, Inc. for nearly 15 years honing her passion for progressive issues and working with foundations, nonprofits and associations. In her free time, she enjoys watching college basketball, knitting and baking to calm her nerves after watching a tight game and seeking out the best tacos in the D.C. metro area.

About Proof Strategies

With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Strategies, Inc., Proof, Inc., Proof Experiences, Inc.) has over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, D.C., and annual fee income of $30 million. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. A corporate leader in the age of climate change, Proof Strategies, Inc. has been carbon neutral since 2008.

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