The Importance of Investing in Community: A Proof Strategies Case Study

Investing in a well-established network is key when starting, building or expanding your professional career.

Your network, comprised of colleagues, mentors, peers or a mixture all three, is a connection of relationships that you’ve been able to cultivate throughout the years. But it also gives you an opportunity to work together and give something back.

At Proof, we set out to do just that last week by kicking off the month with a mid-quarter networking reception in partnership with MGA Commercial Real Estate. Hosted at Luke’s Lobster,  “For The Love of The Lobster” reception brought together local leaders and industry professionals from a variety of industries and organizations for an opportunity to connect over complimentary lobster and drinks. Whether it was WAMU, National Geographic, Audubon Society or, one of our favorite former clients, CenturyLink, we could all rally around the fact that we learned from being together, and exchanging ideas to support a good cause.   

A portion of the evening’s proceeds benefited The Ocean Foundation – a non-profit community organization uniquely missioned to support, strengthen, and promote those dedicated to supporting ocean environments around the world. More on the reception and photos from the evening can be viewed here.

Furthermore, DC Communicators, founded by Proof US General manager Mimi Carter, is a network of communications and marketing professionals in the Washington, DC, metro area who are interested in emerging trends in earned, paid and digital media. This group is an example of a community that meets quarterly to do just that – have a meeting of the minds on today’s latest marketing and communications trends. Program topics have ranged from content marketing and crisis communication to activating your company’s influencers and best practices for social media.

We hope to see you at our next DC Communicators program ‘The Power of the Podcast: What You Need to Know Before You Launch Yours’ happening on Wednesday, February 27, 2019.  Featuring guests from POLITICO Audio and Full Service Radio, this event will discuss how you can positively impact you or your company’s brand profile with a thought-provoking podcast if all the right ingredients are in place. We invite you to learn more here and submit your complimentary RSVP today.

Rachel C. Hampton

Senior Account Executive
Rachel is New Jersey native who earned her B.A. in Journalism with a Broadcast News concentration from Howard University in Washington, D.C.  Whether behind the editor’s desk or with a strategic communications plan, you can find Rachel leveraging her skills in digital and earned media to promote the mission-driven work of her clients. She’s a self-proclaimed ‘foodie’ who in her free time enjoys relaxing with retail therapy (also known as shopping) and exploring all that D.C. has to offer.

About Proof Strategies

With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Strategies, Inc., Proof, Inc., Proof Experiences, Inc.) has over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, D.C., and annual fee income of $30 million. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. A corporate leader in the age of climate change, Proof Strategies, Inc. has been carbon neutral since 2008.

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