In uncertain economic times, it is almost certain that many companies and organizations will experience budget cuts. If your team is faced with slashing costs, cutting out some marketing tools may be a necessary action.
If you are dealing with a limited budget to due COVID-19, or any other reason, there are free tools that can help you in a pinch. Proof Strategies is breaking down three free digital marketing tools that will help you reach your measurable goals without a hefty price tag.
1. Google Trends
If you need to monitor online trends or conduct keyword research, Google Trends is the free tool for you. Marketers can use this tool to understand internet search trends. Learn how frequently a search term is entered into Google compared to total search-volume over a period of time.
Google Trends can also be used for comparative keyword research for your search engine optimization (SEO) efforts or search engine marketing (SEM) campaigns. Use the tool to identify spikes in keyword search volume triggered by local, national and international events such as COVID-19. This knowledge can be used to inform website copy, blog posts and keyword bidding.
Google Trends is completely free for everyone to use.
Are you curious about the user journey and experience on your website? Hotjar provides insight into how visitors interact with your website. This tool tracks both user behavior and feedback to uncover insights for marketers, product managers, UX designers or any communications professional seeking a deeper understanding of their online user experience.
Hotjar uses heatmaps, mouse/scroll recordings and conversion funnel tracking to pinpoint the highs and lows of your web page’s user experience. Use the heatmaps to determine how far users scroll before reaching the bottom of a page or to monitor where they click the most. Hotjar’s feedback tools allow customers to respond in real-time to polls, surveys and written feedback in order to get a pulse check on how their experience is going.
This tool is free up to 2,000 pageviews per day. Paid versions are available for personal, business and agency use and come with a 15-day free trial.
Do you want to improve your website’s search engine optimization (SEO) rankings? Ubersuggest offers many free SEO tool options such as keyword and content ideas, an SEO and traffic analyzer. This data will help you to identify gaps in your content, areas for improvement for your SEO and analyze which pages drive the most traffic.
In order to improve your SEO, it is important to first understand where your website stands. The SEO Audit feature can guide you towards increasing your rankings through both Technical SEO and On-Page SEO changes.
Ubersuggest is a free tool but offers paid upgrades for even more data.
More Free Resources to Help Develop Compelling Campaigns
Nikon is empowering creators by providing all 10 classes in its Nikon School curriculum for free until April 30, 2020. The classes, normally priced from $15-50, are taught by a professional photographer and provide in-depth lessons to help you capture better shots. While some classes cover Nikon-specific products, many of them teach you the fundamentals of photography like how to photograph a client’s product, or the basics of making a promotional video.
Vectr is a free, intuitive graphics editor that can be used to edit images and design mockups for several creative assets including webpages, apps, logos, fonts, and other illustrations that aren’t ‘hand-drawn.’ This tool is great for the average person looking to utilize a straight-forward interface to create professional graphics that can be exported to PNG, JPG, or SVG file formats.
The Hemingway App is an editor that highlights and corrects grammar, fluency and sentence structure in order to help your writing read and look better. This free tool is not an in-depth grammar checker like Grammarly but aims to improve your writing by making your copy bolder and more clear – perfect for developing short-form copy like social media captions.
Leverage Free Tools and Resources With Guidance From
Just because budgets are tight does not mean that you need to halt your digital communications efforts. When used properly, strategic digital marketing can be extremely successful to promote you and your clients’ missions, products or services. To learn more about how Proof Strategies can leverage digital marketing to amplify your work in a measurable way, contact our team here.