Mike Barco
Vice President
Mike Barco
Vice President
Mike is an award-winning communications and media professional with over a decade of experience, and a firm believer that the best PR comes from confidence and leaning into what makes you unique. Before pivoting to public relations, he spent years as a journalist covering the Obama and first Trump administrations for outlets like USA Today and Bloomberg, as well as producing and editing for international and industry trade publications.
Based in Washington, D.C., Mike has led external communication strategy and public relations operations for organizations across the healthcare, democracy, trade, international affairs, and energy sectors worldwide. During the Russian invasion of Ukraine, he helped train and promote journalists reporting under repressive regimes at Radio Free Europe/Radio Liberty and early in his career worked alongside reporters in the Baltics.
A staunch defender of journalism’s role in democracy and an active member of the Public Relations Society of America, Mike believes authenticity is the foundation of influencing audiences – an approach shaped as much by his newsroom roots as by his time as a pro-wrestler on the U.S. independent circuit.